Strategic

STRATEGIC

Design strategy ad hoc

Identify product/communication/services and design processes to develop opportunities trough production analysis to determine the strong and weak points inside production catalogue.
The consulting service is based on collaboration and relationship with the company’s key players in Management, R&D, Production, Marketing and Design.

____________________________________________________________________________________________________________________________________________________________________________________________

VETRERIA BAZZANESE

Subject: Design Strategy - Product and Communication innovation lab

Main goals: Our project methodology was very suited for an SME as Vetreria Bazzanese, a constantly evolving company that works with clients, architects and fashion brands internationally always trying to innovate its processes, products and services. After assessment of the productive activity and the potential for development of the company, we have defined the design strategy with guidelines for the development of a design workshop that produced ideas for new products, processes and services for the customer.
Team: company's management, R&D and marketing departments.
Project team: Valentina Downey and Patrizia Scarzella

CSIL- Center for Industrial Studies for Katalyst implemented by Swisscontact and GTZ International Services

Subject: Design strategy for national export plan

Main goals: stimulate creativity and innovative visions with the Design Thinking approach and promote the introduction of design methods in the day-by-day creative working process of the team
Team: Bangladeshi furniture companies
Term: 1 week in Bangladesh 2 week desk work
Project team: Reine Karlsson, international trade and supply chain management expert, Greger Nordin, expert in setting up export ready factory/production , Mauro Spinelli, market researcher and Valentina Downey, a product and strategic designer for CSIL- Center for Industrial Studies
Where: Dhaka Bangladesh

CSIL – Center for Industrial Studies for OTOBI

Subject: Design strategy for export plan

Team: Company staff (Management, R&D, Production, Marketing)
Term: 1 week in Bangladesh 2 week desk work
Project team: Reine Karlsson, international trade and supply chain management expert, Valentina Downey, a product and strategic designer and Patrizia Scarzella – communication strategy for CSIL- Center for Industrial Studies
Where: Dhaka Bangladesh

DEP Department of Export Promotion of Thailand

Subject: Design and communication strategy for European market

Team: Thai furniture companies
Term: 1 year
Project team: Valentina Downey, a product and strategic designer, Patrizia Scarzella – communication strategy and Giovanni Comboni marketing expert
Where: Thailand

Blueside – Emotional Design

Subject: Design strategy for a new food experience/living brand

Team: Company staff (Management, R&D, Production, Marketing)
Term: 3 days in venue
Project team: Patrizia Scarzella and Valentina Downey
Where: Perugia, Italy