{"id":4203,"date":"2021-05-06T15:21:43","date_gmt":"2021-05-06T15:21:43","guid":{"rendered":"http:\/\/www.labbraindesign.com\/?page_id=4203"},"modified":"2025-03-02T18:25:33","modified_gmt":"2025-03-02T18:25:33","slug":"design-strategy-per-un-marchio-del-lusso","status":"publish","type":"page","link":"https:\/\/www.labbraindesign.com\/index.php\/design-strategy-per-un-marchio-del-lusso\/","title":{"rendered":"Design strategy per un marchio del lusso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4203\" class=\"elementor elementor-4203\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d634402 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d634402\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acddc0c\" data-id=\"acddc0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e95e21 elementor-widget elementor-widget-spacer\" data-id=\"6e95e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a42beb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42beb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a95d0e\" data-id=\"5a95d0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e849fb elementor-widget elementor-widget-heading\" data-id=\"6e849fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design Strategy per un marchio del lusso<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08eb07b elementor-widget elementor-widget-heading\" data-id=\"08eb07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Venezia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1054678 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1054678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78c9d44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c9d44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caa30cb\" data-id=\"caa30cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f24a9 elementor-widget elementor-widget-text-editor\" data-id=\"c2f24a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il concetto del lusso \u00e8 mutevole e ogni societ\u00e0 nel tempo ne definisce una sua grammatica.\u00a0 Nella nostra contemporaneit\u00e0 il \u2018lusso semplice\u2019 \u00e8 il fil-rouge che definisce trasversalmente in ambito internazionale le caratteristiche dell\u2019accoglienza e dell\u2019ospitalit\u00e0 contemporanea.<\/p><p>Ed \u00e8 proprio sulla declinazione del concetto di \u2018lusso semplice\u2019 che abbiamo lavorato al progetto di design strategy, prima parte del nostro lavoro, per Cipriani Food, un marchio che ha un \u2018brand heritage\u2019 eccezionale e di portata internazionale.\u00a0<\/p><p>Patrimonio di riferimento sono la figura di Arrigo Cipriani e il mitico Harry\u2019s Bar, vere e proprie icone di un brand heritage perfetto per affermare con il consumatore la reputazione, l\u2019autenticit\u00e0 e la solidit\u00e0 dei prodotti di Cipriani Food che qui hanno le loro radici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bede20\" data-id=\"2bede20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aab182 elementor-widget elementor-widget-image\" data-id=\"2aab182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-6-1024x684.jpg\" class=\"attachment-large size-large wp-image-4212\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-6-1024x684.jpg 1024w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-6-300x200.jpg 300w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-6-768x513.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-6-272x182.jpg 272w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-6.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb0146 elementor-widget elementor-widget-image\" data-id=\"1eb0146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"933\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-1.jpg\" class=\"attachment-full size-full wp-image-4207\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-1.jpg 1920w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-1-300x146.jpg 300w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-1-1024x498.jpg 1024w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-1-768x373.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-1-1536x746.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3fcad elementor-widget elementor-widget-text-editor\" data-id=\"1c3fcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rappresentano bene entrambi il \u2018lusso semplice\u2019, un\u2019attitudine di comportamento non gridata, non ostentata. Ma che ha generato una fama indiscutibile, solidamente costruita e affermata nel tempo e nel mondo. Venezia \u00e8 lo scenario spettacolare, unico e universalmente conosciuto al centro di questo brand e della sua fama storica.\u00a0<\/p><p>Crediamo che il brand heritage sia particolarmente importante nel\u00a0settore del lusso, quando il patrimonio storico del marchio ha le capacit\u00e0 per diventare un mezzo efficace per reinterpretare la tradizione, creando un collegamento significativo tra passato e presente con una forte influenza emozionale per le persone.<\/p><p>Il brand heritage si lega spesso al concetto di impresa familiare, artigianalit\u00e0, qualit\u00e0 del prodotto. E su questi valori, che nel nostro caso sono tutti presenti e forti, abbiamo costruito le linee guida di una design strategy innovativa proiettata nella contemporaneit\u00e0 che ha i suoi punti di forza nella storia del passato e del presente.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e848a05 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e848a05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf158bd\" data-id=\"bf158bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6d8e5e elementor-widget elementor-widget-image\" data-id=\"f6d8e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-2-768x960.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4208\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-2-768x960.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-2-240x300.jpg 240w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-2-819x1024.jpg 819w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-2.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84d1c9f\" data-id=\"84d1c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb8213e elementor-widget elementor-widget-text-editor\" data-id=\"eb8213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comunicare i propri valori, creare una connessione emozionale con il consumatore e affermare la propria\u00a0reputation, autenticit\u00e0 e solidit\u00e0 sul mercato permette di differenziarsi e creare un\u00a0vantaggio competitivo.<\/p><p>Con queste premesse abbiamo quindi realizzato nella sede di Cipriani Food, con il management dell\u2019azienda,\u00a0 in stretto contatto con Arrigo Cipriani, la realt\u00e0 di Harry\u2019s Bar di Venezia e delle sue diramazioni nel mondo, un laboratorio di innovazione per riprogettare packaging e immagine dei prodotti iconici del marchio: dalla pasta alle salse e ai condimenti, dal panettone e dolci al gelato, new entry del catalogo.<\/p><p>In un dialogo serrato tra passato e futuro, tra tradizione e innovazione, sotto la nostra guida e seguendo gli step della metodologia LabBrain, il nostro team ha elaborato in tempi brevi un progetto di notevole impatto visivo che rappresenta e comunica l\u2019identit\u00e0 di Cipriani Food con i suoi valori fondanti e la sua brand heritage attraverso la declinazione di un alfabeto di elementi grafici innovativi e contemporanei.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa27011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa27011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2607115\" data-id=\"2607115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a58c464 elementor-widget elementor-widget-image\" data-id=\"a58c464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"842\" height=\"561\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-4.jpg\" class=\"attachment-large size-large wp-image-4210\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-4.jpg 842w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-4-300x200.jpg 300w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-4-768x512.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/Cipriani-4-272x182.jpg 272w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aef756 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aef756\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6b7644a\" data-id=\"6b7644a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7869fc1 elementor-widget elementor-widget-heading\" data-id=\"7869fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCORECARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5ec45 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3a5ec45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div 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data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-855110b elementor-widget elementor-widget-heading\" data-id=\"855110b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCORECARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89558b7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"89558b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 204.4 300\" style=\"enable-background:new 0 0 204.4 300;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#FFFFFF;}<\/style><path id=\"Tracciato_1066\" class=\"st0\" d=\"M181.4,247.5L171.8,116l30.4,0l0.1-115.9l-33.9,0l0,44l-32.4,0l0-44L68.6,0.1l0,44l-32.4,0  l0-44L2.5,0L2.4,115.9l30.4,0l-9.7,131.5l-22.2,0l0,52.5l202.7,0.2l0-52.5L181.4,247.5z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aea7675 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aea7675\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f3c561a\" data-id=\"f3c561a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f202635 elementor-widget elementor-widget-text-editor\" data-id=\"f202635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VALUTA LA TUA AZIENDA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9090d32 elementor-widget elementor-widget-text-editor\" data-id=\"9090d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PRODOTTI, PROCESSI, ESPERIENZE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8cd451 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e8cd451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"http:\/\/www.labbraindesign.com\/index.php\/scorecard-lab\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e6f9df3 elementor-hidden-phone\" data-id=\"e6f9df3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b514957 elementor-widget elementor-widget-text-editor\" data-id=\"b514957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VALUTA LA TUA AZIENDA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6289286 elementor-widget elementor-widget-text-editor\" data-id=\"6289286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SVILUPPO DELLE COMPETENZE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afdd80f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"afdd80f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"http:\/\/www.labbraindesign.com\/index.php\/scorecard-training\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5080673 elementor-hidden-phone\" data-id=\"5080673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01a637f elementor-widget elementor-widget-text-editor\" data-id=\"01a637f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VALUTA LA TUA AZIENDA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7286d4 elementor-widget elementor-widget-text-editor\" data-id=\"f7286d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PUNTI DI FORZA E DEBOLEZZA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb74e43 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"eb74e43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"http:\/\/www.labbraindesign.com\/index.php\/scorecard-strategy\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61eaef5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61eaef5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76ff8a3\" data-id=\"76ff8a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7a06d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7a06d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0328e elementor-widget elementor-widget-heading\" data-id=\"1d0328e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's keep in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980d8f7 elementor-widget elementor-widget-wp-widget-mc4wp_form_widget\" data-id=\"980d8f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-mc4wp_form_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.12.5 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-3008\" method=\"post\" data-id=\"3008\" data-name=\"Default sign-up form\" ><div class=\"mc4wp-form-fields\"><p>\r\n\t<label for=\"mc4wp_email\">ISCRIVITI ALLA NOSTRA NEWSLETTER  <\/label>\r\n<p>\r\n    <label>Indirizzo Email:<\/label><br><\/br>\r\n    <input required=\"required\" placeholder=\"email\" name=\"EMAIL\" type=\"email\">\r\n<\/p>\r\n<p>\r\n    <input value=\"Iscriviti ora\" type=\"submit\">\r\n<\/p>\r\n<\/p>\r\n\r\n<\/div><label style=\"display: none !important;\">Lascia questo campo vuoto se sei umano: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1779004542\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"3008\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Design Strategy per un marchio del lusso Venezia Il concetto del lusso \u00e8 mutevole e ogni societ\u00e0 nel tempo ne definisce una sua grammatica.\u00a0 Nella nostra contemporaneit\u00e0 il \u2018lusso semplice\u2019 \u00e8 il fil-rouge che definisce trasversalmente in ambito internazionale le caratteristiche dell\u2019accoglienza e dell\u2019ospitalit\u00e0 contemporanea. Ed \u00e8 proprio sulla declinazione del concetto di \u2018lusso semplice\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4203","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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