{"id":4281,"date":"2021-05-09T14:48:12","date_gmt":"2021-05-09T14:48:12","guid":{"rendered":"http:\/\/www.labbraindesign.com\/?page_id=4281"},"modified":"2025-03-02T18:22:24","modified_gmt":"2025-03-02T18:22:24","slug":"agroalimentare-innovazione-creativa","status":"publish","type":"page","link":"https:\/\/www.labbraindesign.com\/index.php\/agroalimentare-innovazione-creativa\/","title":{"rendered":"Agroalimentare, innovazione creativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4281\" class=\"elementor elementor-4281\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d634402 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d634402\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acddc0c\" data-id=\"acddc0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e95e21 elementor-widget elementor-widget-spacer\" data-id=\"6e95e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a42beb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42beb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a95d0e\" data-id=\"5a95d0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e849fb elementor-widget elementor-widget-heading\" data-id=\"6e849fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agroalimentare, innovazione creativa<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08eb07b elementor-widget elementor-widget-heading\" data-id=\"08eb07b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un laboratorio di innovazione creativa, strumento innovativo e d\u2019avanguardia per il settore agroalimentare <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1054678 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1054678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78c9d44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c9d44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caa30cb\" data-id=\"caa30cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2f24a9 elementor-widget elementor-widget-text-editor\" data-id=\"c2f24a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019intervento di LabBrain \u00e8 parte di un progetto, finanziato dalla Regione Emilia Romagna e dall\u2019Unione Europea, di promozione del fungo prataiolo biologico coltivato di Hortoitalia OP, per valorizzare le caratteristiche del prodotto ed informare sulle propriet\u00e0 nutritive del prodotto.<\/span><\/p><p><span style=\"font-weight: 400;\">La strategia di comunicazione del progetto di promozione \u00e8 stata ideata e progettata <\/span><span style=\"font-weight: 400;\">da Valentina Downey e Patrizia Scarzella<\/span><span style=\"font-weight: 400;\"> attraverso uno strumento innovativo e d\u2019avanguardia per il settore agroalimentare: un laboratorio di innovazione creativa \u2013 LAB.BRAINdesign &#8211; <\/span><span style=\"font-weight: 400;\">che utilizza la nostra specifica metodologia di design e in particolare la ricerca che pone la persona e non il mercato al centro del progetto, con un team internazionale di giovani designer costituito ad hoc per questo progetto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bede20\" data-id=\"2bede20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aab182 elementor-widget elementor-widget-image\" data-id=\"2aab182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2-1024x683.jpg\" class=\"attachment-large size-large wp-image-4287\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2-1024x683.jpg 1024w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2-300x200.jpg 300w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2-768x512.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2-1536x1024.jpg 1536w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2-272x182.jpg 272w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb0146 elementor-widget elementor-widget-image\" data-id=\"1eb0146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"718\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-5.jpg\" class=\"attachment-full size-full wp-image-4290\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-5.jpg 1920w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-5-300x112.jpg 300w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-5-1024x383.jpg 1024w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-5-768x287.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-5-1536x574.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3fcad elementor-widget elementor-widget-text-editor\" data-id=\"1c3fcad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In una settimana di lavoro intensiva all\u2019interno della cooperativa, con la nostra guida, il team di lavoro ha progettato l\u2019immagine coordinata, i video per la campagna ad e tutti gli strumenti di comunicazione per la promozione e comunicazione del fungo prataiolo biologico.<\/span><\/p><p><span style=\"font-weight: 400;\">I principali obiettivi del laboratorio sono stati: sfatare i luoghi comuni intorno al fungo prataiolo (es: non sa di niente, non mi piace, \u00e8 cheap, \u00e8 coltivato e quindi non naturale, \u00e8 velenoso, patogeno ecc..); re-inventare l\u2019identit\u00e0 visiva del fungo Bio (bello, giovane, easy, smart, cool, positivo ecc.); creare le basi per una sua pi\u00f9 ampia introduzione nel mondo gourmet.<\/span><\/p><p><span style=\"font-weight: 400;\">Perch\u00e9 abbiamo costituito un team di lavoro internazionale? Per risvegliare all\u2019interno dell\u2019azienda processi di scambio, apertura e permeabilit\u00e0 a stimoli e conoscenze esterne, individuando e decodificando gli scenari di innovazione a breve\/medio e lungo periodo.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e848a05 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e848a05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf158bd\" data-id=\"bf158bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6d8e5e elementor-widget elementor-widget-image\" data-id=\"f6d8e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"479\" height=\"453\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-6.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4291\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-6.jpg 479w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-6-300x284.jpg 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-84d1c9f\" data-id=\"84d1c9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb8213e elementor-widget elementor-widget-text-editor\" data-id=\"eb8213e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cosa hanno prodotto la nostra design strategy e il laboratorio?<\/span><\/p><p><span style=\"font-weight: 400;\">La strategia di promozione e comunicazione del fungo Bio e le linee guida per eventi e comunicazione web. La nuova identit\u00e0 visiva per promuovere e comunicare il fungo Bio. I contenuti, gli strumenti di comunicazione e promozione cartacei e digitali della campagna: video, ad, cartoline promo, stickers, packaging, sito, app, ecc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il laboratorio ha avuto un obiettivo anche a lungo termine: coinvolgere nel laboratorio le persone che tutti i giorni gestiscono e sviluppano la comunicazione e la promozione dell\u2019azienda ha facilitato, infatti, lo sviluppo e la gestione delle idee e degli strumenti di comunicazioni oltre il periodo del progetto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa27011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa27011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2607115\" data-id=\"2607115\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f608947 elementor-widget elementor-widget-text-editor\" data-id=\"f608947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In occasione della fiera SANA a Bologna \u00e8 stato presentato da HORTOITALIA il progetto di promozione e comunicazione del fungo BIO.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A conclusione del laboratorio abbiamo organizzato un evento a Milano nel quale il divulgatore scientifico, per la Fondazione Umberto Veronesi e chef per vocazione Marco Bianchi ha realizzato un cooking show dove ha interpretato il Fungo Bio in diverse sue ricette.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9606739 elementor-widget elementor-widget-image\" data-id=\"9606739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-7-1024x455.jpg\" class=\"attachment-large size-large wp-image-4292\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-7-1024x455.jpg 1024w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-7-300x133.jpg 300w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-7-768x342.jpg 768w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-7-1536x683.jpg 1536w, https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-7.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58c464 elementor-widget elementor-widget-image\" data-id=\"a58c464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-8-1024x607.jpg\" class=\"attachment-large size-large wp-image-4300\" alt=\"\" srcset=\"https:\/\/www.labbraindesign.com\/wp-content\/uploads\/2021\/05\/FungoBio-8-1024x607.jpg 1024w, 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class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9f9b4be\" data-id=\"9f9b4be\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f004ca6 elementor-widget elementor-widget-heading\" data-id=\"f004ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCORECARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de4444 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4de4444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 163.8 344.7\" style=\"enable-background:new 0 0 163.8 344.7;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#FFFFFF;}<\/style><g>\t<path class=\"st0\" d=\"M103.5,186.2V94.1H65.5V185C28.1,192.4,0,225,0,264c0,44.6,36.7,80.6,81.9,80.6s81.9-36.1,81.9-80.6   C163.8,226.8,138.2,195.5,103.5,186.2z M126.7,299.4c-6.3,8.2-15.6,12.8-25.8,13.8v0c-6.1,0.6-6-8.9,0-9.5   c7.8-0.8,14.3-4.9,19.1-11C123.7,287.9,130.4,294.7,126.7,299.4z\"><\/path>\t<path class=\"st0\" d=\"M85,77.4l-0.2,0.3c5.2,1.7,13,0.8,18.2-0.7c7-2.1,12.7-5.8,16.6-12.3c3.2-5.4,3.7-12.3-3-15.5   C98.2,40.5,98.4,74.8,85,77.4z\"><\/path>\t<path class=\"st0\" d=\"M92.2,30.8c4.8-5.5,7.6-11.7,7.4-19.3C99.5,5.2,96.1-0.8,88.8,0.1c-20.1,2.4-1.6,31.2-11.5,40.7l-0.1,0.4   C82.6,39.8,88.7,34.8,92.2,30.8z\"><\/path>\t<path class=\"st0\" d=\"M57.4,69.2l0.2,0.4c4.1-3.6,7.2-10.9,8.5-16.1c1.7-7.1,1.3-13.9-2.3-20.5c-3.1-5.6-8.8-9.4-14.9-5.2   C32.1,39.3,61.8,56.3,57.4,69.2z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1492af5 elementor-hidden-phone\" data-id=\"1492af5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a71175f elementor-widget elementor-widget-heading\" data-id=\"a71175f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCORECARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c5b1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"68c5b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 300 227.7\" style=\"enable-background:new 0 0 300 227.7;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#FFFFFF;}<\/style><g>\t<path class=\"st0\" d=\"M253.5,82.3c-4.4-29.6-31.8-52.3-65-52.3c-7.3,0-14.3,1.1-20.8,3.1C156.4,13.5,133.3,0,106.7,0   C68.9,0,38.2,27.2,38.2,60.7c0,7.8,1.7,15.3,4.7,22.1C18.2,88.7,0,109.1,0,133.5c0,28.6,25.2,51.8,56.4,52.4v0h1.1c0,0,0.1,0,0.1,0   s0.1,0,0.1,0h38.4c6.7,23.9,34.1,41.8,66.9,41.8s60.2-17.9,66.9-41.8h1.4c0.1,0,0.1,0,0.2,0c0.1,0,0.1,0,0.2,0h3.7v-0.1   c36-1.6,64.6-24.7,64.6-53.1C300,109.3,280.5,89.5,253.5,82.3z M204.3,113.4c-7.4-0.3-13.3-5.8-14.5-12.7h-85.5   c-1.3,7.5-8,13.1-15.9,12.7c-8.5-0.4-15.1-7.6-14.7-16.1c0.4-8.2,7.2-14.7,15.4-14.7c7.4,0.2,13.4,5.4,15,12.3h85.8   c1.5-7,7.7-12.3,15.1-12.3c8.7,0.2,15.6,7.4,15.4,16.1C220,107.2,212.8,113.8,204.3,113.4z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1fc73ba elementor-hidden-phone\" data-id=\"1fc73ba\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7018d80 elementor-widget elementor-widget-heading\" data-id=\"7018d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SCORECARD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2529a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bc2529a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Livello_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 204.4 300\" style=\"enable-background:new 0 0 204.4 300;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#FFFFFF;}<\/style><path id=\"Tracciato_1066\" class=\"st0\" d=\"M181.4,247.5L171.8,116l30.4,0l0.1-115.9l-33.9,0l0,44l-32.4,0l0-44L68.6,0.1l0,44l-32.4,0  l0-44L2.5,0L2.4,115.9l30.4,0l-9.7,131.5l-22.2,0l0,52.5l202.7,0.2l0-52.5L181.4,247.5z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c96493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c96493\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4ebf0ed\" data-id=\"4ebf0ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec6009 elementor-widget elementor-widget-text-editor\" data-id=\"8ec6009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VALUTA LA TUA AZIENDA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea089d elementor-widget elementor-widget-text-editor\" data-id=\"2ea089d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PRODOTTI, PROCESSI, ESPERIENZE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec95969 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ec95969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"http:\/\/www.labbraindesign.com\/index.php\/scorecard-lab\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15bffda elementor-hidden-phone\" data-id=\"15bffda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35accd9 elementor-widget elementor-widget-text-editor\" data-id=\"35accd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VALUTA LA TUA AZIENDA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46212cc elementor-widget elementor-widget-text-editor\" data-id=\"46212cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SVILUPPO DELLE COMPETENZE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df774b5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df774b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"http:\/\/www.labbraindesign.com\/index.php\/scorecard-training\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11f75f1 elementor-hidden-phone\" data-id=\"11f75f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c66ffc1 elementor-widget elementor-widget-text-editor\" data-id=\"c66ffc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>VALUTA LA TUA AZIENDA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e1732 elementor-widget elementor-widget-text-editor\" data-id=\"46e1732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PUNTI DI FORZA E DEBOLEZZA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df760cb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"df760cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-shrink\" href=\"http:\/\/www.labbraindesign.com\/index.php\/scorecard-strategy\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aeced0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aeced0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10f496c\" data-id=\"10f496c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fb4a00 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fb4a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9d5ae elementor-widget elementor-widget-heading\" data-id=\"7e9d5ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's keep in touch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9013029 elementor-widget elementor-widget-wp-widget-mc4wp_form_widget\" data-id=\"9013029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-mc4wp_form_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.12.2 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-3008\" method=\"post\" data-id=\"3008\" data-name=\"Default sign-up form\" ><div class=\"mc4wp-form-fields\"><p>\r\n\t<label for=\"mc4wp_email\">ISCRIVITI ALLA NOSTRA NEWSLETTER  <\/label>\r\n<p>\r\n    <label>Indirizzo Email:<\/label><br><\/br>\r\n    <input required=\"required\" placeholder=\"email\" name=\"EMAIL\" type=\"email\">\r\n<\/p>\r\n<p>\r\n    <input value=\"Iscriviti ora\" type=\"submit\">\r\n<\/p>\r\n<\/p>\r\n\r\n<\/div><label style=\"display: none !important;\">Lascia questo campo vuoto se sei umano: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1777718245\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"3008\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agroalimentare, innovazione creativa Un laboratorio di innovazione creativa, strumento innovativo e d\u2019avanguardia per il settore agroalimentare L\u2019intervento di LabBrain \u00e8 parte di un progetto, finanziato dalla Regione Emilia Romagna e dall\u2019Unione Europea, di promozione del fungo prataiolo biologico coltivato di Hortoitalia OP, per valorizzare le caratteristiche del prodotto ed informare sulle propriet\u00e0 nutritive del prodotto. 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