{"id":4942,"date":"2023-05-09T11:47:00","date_gmt":"2023-05-09T11:47:00","guid":{"rendered":"https:\/\/www.labbraindesign.com\/?p=4942"},"modified":"2023-05-09T11:57:22","modified_gmt":"2023-05-09T11:57:22","slug":"seminario-design-thinking-e-esperienza-utente","status":"publish","type":"post","link":"https:\/\/www.labbraindesign.com\/index.php\/seminario-design-thinking-e-esperienza-utente\/","title":{"rendered":"Seminario design thinking e esperienza utente"},"content":{"rendered":"\n

\ud83d\uded2 Corso di Shopper Marketing – Universit\u00e0 di Parma<\/a>
“Customer experience”
Il ciclo di testimonianze organizzato dalla Prof.ssa Cardinali <\/a>nell’ambito del corso di Shopper Marketing al Corso di Laurea Magistrale di Trade e Consumer Marketing<\/a><\/p>\n\n\n\n

Anche quest’anno Valentina Downey<\/a> \u00e8 stata invitata a tenere un seminario per introdurre progettazione dell’esperienza utente (CX – Customer experience) attraverso metodi proprio del design thinking.<\/p>\n\n\n\n

Quest’anno il seminario ha data particolare rilievo ad indicare metodi e strumenti per comprendere esperienza utente nel retail – Retail experience.<\/strong><\/p>\n\n\n\n

Customer experience<\/strong>, costruire un percorso di design thinking <\/strong>dentro l’azienda genera processi di scambio, apertura e permeabilit\u00e0 agli stimoli e conoscenze esterne allo scopo di individuare e decodificare i bisogni delle persone e costruire prodotti\/processi e servizi centrati sulle persone.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Customer experience, costruire un percorso di design thinking dentro l’azienda genera processi di scambio, apertura e permeabilit\u00e0 agli stimoli e conoscenze esterne allo scopo di individuare\u00a0e decodificare i bisogni delle persone e costruire prodotti\/processi e servizi centrati sulle persone.<\/p>\n","protected":false},"author":1,"featured_media":4945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[188,189],"tags":[204,207,206,208],"class_list":["post-4942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attivita","category-learn-more","tag-retail","tag-trade-and-shopper-marketing","tag-universita-di-parma","tag-experience","entry","has-media"],"yoast_head":"\nSeminario design thinking e esperienza utente - 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